This e-Studio and the merchandise we deal in is an embodiment of our Designer- in-Chief, Chetna's beliefs about sustainable, ethical and conscious clothing. It's also about nurturing and preserving our indigenous weaves and garment construction techniques.

She believes in creating poetry in Indian fabrics and her creations are an experiment in unifying us with Indian heritage through the fine threads of our master-weavers, while maintaining and encouraging a relentless pursuit of quality craftsmanship.

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