The Inspiration - Nostalgia & Craftsmanship
Those time weathered hands working on the looms; Needles painstakingly jumping between fingers and passing through those fine stitches have always inspired us to reunite with our roots - those that lie in slow fashion, in hand-crafted products, in handwoven fabrics and cherished embroideries perfected and nurtured over centuries.
Our creations are inspired by India’s idiosyncrasies - the eclectic mix of cultures, the amalgamation of the old and the new, this heady blend of traditions, vibrant hues and design forms. Our's is an attempt is to treasure our dying ancient and medieval textile traditions.
Our designs are a play in opulent fabrics and vintage constructions, a unison of ebullience and minimalism that offers ample room for self expression. soulful creations are hand crafted for a generation of confident, self assured women from all walks of urban life.
About the Designer
Chetna Bagga - Revivalist & Founder
Chetna believes in creating poetry in Indian fabrics; her creations are an experiment in unifying us with Indian heritage through the fine threads of our master-weavers, encouraging quality craftsmanship coupled with designs that bring about a fusion of classical styles and weaves with contemporary design sensibilities.
Passionate about empowerment at the grass roots level, she has been working with craftswomen and men from all over India helping promote their craft. Her attempt is to treasure our dying ancient and medieval textile traditions that have been carefully nurtured, perfected and passed on by generations of Indians.