Ethos and Values
Chetna Bagga, the designer's eponymous label, is dedicated to the principles of craftsmanship, minimalism, ethical fashion, conscious living, and sustainability. We believe that fashion should be a thoughtful and mindful expression of individuality, with each garment crafted to the highest standards of quality and design. We take great care to source the finest materials, and work closely with skilled artisans to create garments that are both beautiful and long-lasting. Our minimalism approach ensures that each piece is versatile, functional, and easy to wear, creating a sense of ease and simplicity in our designs.
As an ethical fashion brand, we prioritize fair labor conditions, social responsibility, and environmental sustainability in all aspects of our business. We work closely with our suppliers to ensure that all of our products are made in workshops that uphold high ethical standards. We pay fair prices to our suppliers and offer our employees fair wages and benefits, ensuring that they are able to thrive and support their families.
Our commitment to conscious living extends beyond our ethical practices, as we strive to minimize our environmental impact in everything we do. We carefully select materials that are eco-friendly and sustainable, and we use production methods that minimize waste and reduce our carbon footprint. We also prioritize giving back to our community and supporting causes that align with our values.
Artisan Community Outreach
At the core of our brand lies a deep reverence for the age-old Indian weaving traditions and artisanal craftsmanship. We firmly believe that every piece of clothing deserves to be created with utmost care and meticulous attention to detail, resulting in unique and high-quality products that can withstand the test of time.
To achieve this, we collaborate with skilled artisans who have inherited their craft from past generations, and we are fully committed to safeguarding and promoting traditional techniques and cultures. Our approach to creating garments prioritizes quality over quantity, and we source only the finest, hand-picked materials. By doing so, we not only craft beautiful and functional clothing, but also contribute to building a more sustainable and conscious fashion industry.
When you choose our brand, you can rest assured that you are supporting a company that values the preservation of traditional craftsmanship, supports indigenous artisan communities, lives by ethical & fair trade practices, and is dedicated to crafting garments that are both timeless and exceptional.